Consumers have started believing in Online shopping. E-Tailers like Flipkart, Ebay, Snapdeal etc. are doing a good job by engaging consumers to shop online.
Consumers are more inclined to buying Electronic goods online. This is a threat to conventional Retailers. It should now give them a question to brood on – What made the consumers’ switch?
The reasons are many. E-Tailers have been successful making abstract services and promises ‘Tangible‘. The consultant in the form of a Salesperson in a store has been replaced by Product walkthrough and Review videos. The promise of home delivery by a store has been made finite by allowing the customer to track the delivery themselves. Instant update of price-drops unlike conventional retailers who take a while and most importantly by providing most competitive prices.
Its about time Retailers take this Switch from consumers objectively. After all the most tangible thing about a retail format is in facilitating consumers to ‘Touch and Feel‘ the products themselves. Conventional retailers can take control of this situation.
- Encourage the Salesperson in store by incentivizing them precisely through a transparent Commission handling system.
- Manage the promised delivery to the customer through a good Delivery management system.
- Drop prices of products the instant the announcement is made across all of the stores and intimate the same to customers through SMS/Email alerts.
- Providing best prices by managing inventory through accurate Inventory Management system.
- Extend customer patronage with a beneficial Loyalty and Promotions management system.
It is about providing consistent experience throughout the service value chain. Collecting and managing store information is key to strategize and successfully provide the user experience.
It is possible to achieve this through a robust POS solution for the Consumer Electronics Industry. Before your consumers make the switch, we suggest you do. The success of a POS solution is in shoppers relishing and enjoying the shopping experience. It will keep them coming back.
We would help you sell the experience. Explore the options in both Desktop (RPOS) and Cloud (TruePOS) versions. Sign up our 30 days free trial for your Consumer Durable stores.
The post Shoppers are SWITCHING, bring them back to your Retail stores appeared first on GoFrugal Blogs.
